Above are just a few of the assets which were part of eBay's 2021 Black Friday advertising campaign, rolled out across both digital and physical OoH placements.
This campaign was rolled out across 7 different publishers, totalling over 40 final submitted assets. Each publisher required different naming formats, their own individual dimensions/aspect ratios and even some unique placements, such as the split Melbourne Emporium placement seen in the first image above.
This campaign was rolled out individually by myself, and as such required a huge attention to detail. It was to be completed in a restricted timeline, and because of this left very little room for error. The design had to be compatible with the numerous aspect ratios and sizes that we were working with, while still remaining consistent and instantly recognisable/easy to read.
