One of the most exciting parts of my role at Data Zoo was the chance to build their brand from the ground up.
When I started, they had a logo, typeface, a few brand elements, and a large colour palette. My task was to refine these into a scalable brand that stayed true to its roots.
I streamlined the colour palette down to three core colours with shades for versatility. This later expanded to four colour groups, including purple.
The logo type wasn’t scaling well, so I designed the fingerprint icon, which now plays a central role in the brand and works well at any size, from large backgrounds to smaller elements in documents and websites.
I also built a custom icon suite, ensuring consistency in stroke thickness, scale, and colour. This solved the issues I had seen in previous roles with mixed icon sets.
Additionally, I created a library of isometric illustrations and icons to further enhance the brand's visual identity.
