When Data Zoo launched it's ecosystem of tools that could be utilized for businesses to increase their customer onboarding, I was briefed in storyboarding, directing and creating an animation to explain our capabilites.
I began by researching key points about our products. Providing a very high level and easy to comprehend explanation of Data Zoo's solutions can often be challenging due to the technical nature of the KYC(know your customer) and KYB(know you business) industries. It was key that I could get a short, simple, yet still accurate description together for the animation.
Once I had the messaging and script ready, I began by storyboarding key frames and establishing the length and key animations of each scene. Once this was signed off it was time for animating.